Corporate Gifting Etiquette: Dos and Don’ts When Sending Wine

Sending wine as a corporate gift can be a powerful gesture, celebrating business milestones, building relationships, or expressing appreciation. But as with any professional interaction, the etiquette behind it matters. Wine is personal, cultural, and sometimes sensitive, so it is crucial to consider the context.

Instead of offering a generic list, this guide breaks down dos and don’ts for common corporate occasions. Whether you are marking a deal or showing festive cheer, here is how to get it right.

Client Appreciation Gifts

1. Do:

• Choose a wine that reflects quality and taste without being extravagant. A well-reviewed bottle from a respected region makes a great impression.
• Add a personalised note. Even a simple message of thanks adds warmth and intention to the gift.

2. Do not:

• Avoid overly niche wines that require specialised knowledge to enjoy. Not everyone is a sommelier, and your gesture should feel accessible.
• Do not send alcohol if you are unsure about the recipient’s preferences or cultural background. A discreet inquiry or choosing a non-alcoholic alternative shows consideration.

Holiday or Year-End Gifting

1. Do:

• Select festive packaging or gift sets that feel seasonal. A beautifully wrapped bottle or curated wine bundle adds charm during the holidays.
• Plan early to avoid delivery delays, especially when shipping in bulk or internationally.

2. Do not:

• Avoid sending overly expensive or showy wines that could make recipients uncomfortable. Thoughtfulness beats extravagance.
• Do not include anything promotional unless it is subtle and tasteful—branding should never overshadow the gift.

Celebrating Business Milestones

1. Do:

• Opt for wines that are symbolic, like vintage wines for major anniversaries or sparkling wines for product launches and big wins.
• If appropriate, organise a small toast or wine tasting to accompany the gifting experience, creating a shared memory.

2. Do not:

• Do not treat it like a transaction. Celebratory gifts should feel personal, not part of a campaign or expectation for something in return.
• Avoid last-minute decisions. Rushed gifting often feels careless rather than celebratory.

Internal Recognition (Employee Gifting)

1. Do:

• Know your team. Some employees may appreciate red or white wines, while others may prefer zero-alcohol alternatives. A flexible gifting option is ideal.
• Respect company policy and personal preferences, especially regarding alcohol in the workplace.

2. Do not:

• Do not send wine without a context or explanation. Pair the gift with a message acknowledging their achievement or milestone.
• Avoid assuming one size fits all—diversity in your team may require more thoughtful selections.

Cross-Cultural or International Gifting

1. Do:

• Research customs and restrictions before sending wine abroad. Some countries have strict import rules or cultural sensitivities regarding alcohol.
• Choose universal packaging and avoid culturally specific designs unless you are confident, they will be well-received.

2. Do not:

• Do not assume alcohol is welcome in every region or industry. When in doubt, consult your local contacts or choose a non-alcoholic option.

Conclusion

Corporate wine gifting is both an art and a responsibility. When done with sensitivity, timing, and thought, it builds stronger connections, reinforces professionalism, and leaves a lasting impression. In every case, the key is to give with intention and respect, because the gesture, more than the bottle, is what people remember.